Assistant Professor Vincent Raynauld on Justin Trudeau’s Brand: The Guardian

Assistant Professor of Communication Studies Vincent Raynauld shared his perspective on Canadian Prime Minister Justin Trudeau’s brand for an in-depth article in The Guardian, indicating he how distinguished himself from his predecessor to win the election in 2015:  “Trudeau really built his brand in order to counter the brand of Harper,” he said.

The article by Ashifa Kassam, “Justin Trudeau: the rise and fall of a political brand,” examines his rise in popularity and actions while in office that may have hindered his image ahead of the 2019 election.

Read The Guardian piece.