Assistant Professor Vincent Raynauld on Justin Trudeau’s Brand to The Guardian

Assistant Professor of Communication Studies Vincent Raynauld shared his perspective on Canadian Prime Minister Justin Trudeau’s brand for an in-depth article in The Guardian, indicating he how distinguished himself from his predecessor to win the election in 2015:  “Trudeau really built his brand in order to counter the brand of Harper,” he said.

The article by Ashifa Kassam, “Justin Trudeau: the rise and fall of a political brand,” examines his rise in popularity and actions while in office that may have hindered his image ahead of the 2019 election.

Read The Guardian piece.