Raynauld on Social Media, Marketing, Politics ahead of 2025 Canadian Election

Communication Studies associate professor Vincent Raynauld co-authored an op-ed with colleague Émilie Foster for media outlet Policy Options on the influence of marketing on social media political dialogue in reference to upcoming Canadian elections.

The political world must question the place it gives to marketing. More than ever, it is essential to analyze the interconnections between politics, technology, and marketing to prevent market logic from absorbing politics. Elected officials must seriously consider this issue and identify solutions to restore a balance between the principles of marketing, the commercial interests of social media platforms, and democratic integrity.

The piece, written in French, can be translated to English via Google Translate.