Lieb on Taylor Swift’s Next Step: AFP

Marketing Communication professor and branding and pop culture researcher Kristin Lieb gives her perspective to Agence France Presse on Taylor Swift’s next move after her massively successful Eras tour recently wrapped.

The minute you finish a marathon, or the minute you win the World Series, or the minute somebody gets tenure, you know, the first question is, what are you going to do next?

I’m starting to make sense of that as a real cultural sickness.

Lieb on whether her fans will understand she may need a break:

I do think that she’s cultivated a relationship with them such that they could hear that and respect that.

Read the piece.