School of Communication Dean and Marketing Professor Brent Smith weighed in for WalletHub regarding car insurance and celebrities, indicating that video endorsements are especially easier for consumers to recall.
When shots rang out in Lewiston, Maine on Oct. 25, journalists rushed to cover the aftermath.
Faculty Kristin Lieb spoke to AFP, a French global news agency, about better representation of women and gender fluid people nominated in prominent Grammy categories this year.
Marketing Communication faculty and sociocultural anthropologist Carol Ferrara co-writes about the implications of the recent elimination of the state contract for the Averroes school in France, the largest Muslim school under agreement.
Youn addresses user experience with chatbots and their use in fashion marketing and tourism marketing.
Consumers opened their wallets during Black Friday weekend for deals and sales, and embraced the holiday season.
Dean of the School of Communication and Professor of Marketing Brent Smith shares his perspective on consumer trends and spending over the holiday season with WalletHub.
Students get a taste of marketing, advertising, social media management, voice training, research, and more.
Marketing Communication Senior Executive-in-Residence Douglas Quintal weighed in on consumer behavior and factors people consider when buying car insurance.
Sammi was a Marketing Communication major and a fierce advocate for free speech.