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Lieb on Madonna’s Staying Power: New York Times

Marketing Communication professor and pop star researcher Kristin Lieb co-authored an opinion piece with Mary Gabriel on Madonna and the significance of her latest tour, which recently wrapped up.

At the age of 65, she shows no signs of slowing down.

Madonna was, in fact, the lead author of the female pop star playbook, and she continues to write the unexplored and perilous back end of it while artists like Olivia Rodrigo and Billie Eilish adapt the front end and more established stars like Beyoncé and Taylor Swift refine what’s possible in the middle. Madonna’s continuous career represents a universe of possibility for their own, despite the entertainment industry’s willingness to jettison midcareer women in favor of artists with younger faces and bodies.

Read the New York Times piece.

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