Are Consumers Buying Black Friday Marketing?
Consumers opened their wallets during Black Friday weekend for deals and sales, and embraced the holiday season.
Consumers opened their wallets during Black Friday weekend for deals and sales, and embraced the holiday season.
Dean of the School of Communication and Professor of Marketing Brent Smith shares his perspective on consumer trends and spending over the holiday season with WalletHub.
Students get a taste of marketing, advertising, social media management, voice training, research, and more.
Marketing Communication Senior Executive-in-Residence Douglas Quintal weighed in on consumer behavior and factors people consider when buying car insurance.
Sammi was a Marketing Communication major and a fierce advocate for free speech.
Faculty Carol Ferrara writes for the academic news site The Conversation about the recent French ban of abayas in public schools, and head scarves prior, and what that says about French culture and identity.
This year Emerson welcomes 17 new faculty members and nine faculty members returning in new roles.
What’s in a name? That which we call a Coca-Cola by any other name would taste just as sweet.
Marketing Communication affiliated faculty and producer Nerissa Williams Scott provided insight into the SAG-AFTRA strike, nearly three months after the Writers Guild of America began theirs, marking an unprecedented time in the industry.
Marketing Communication Professor Kristin Lieb contributed to a piece about recent bad fan behavior at live concerts, in which female artists were hit by objects.