Lieb on Celebrities & Endorsing Politicians: USA Today

Marketing Communication professor and music marketing researcher Kristin Lieb shares insight on pop starts, branding, and why fans expect (or want) them to endorse a political candidate.

“Knowing who someone is voting for is pretty personal, that’s why we have to draw the curtains in the voting booth, or increasingly, seal our votes in envelopes and mail them in,” Lieb says, adding that “in general, people in the United States are advised not to talk about politics or religion at work or when we don’t know people well, but stars are somehow expected to provide on-demand answers to questions about their private lives as demanded by fans.”

Read the USA Today piece.