Mercuri on Celebrities & News Strategy: Fox News Digital

Communications Studies affiliated faculty and PR expert Kevin Mercuri weighs in to Fox News Digital about stars being strategic about whether or not to disclose their body augmentations to tabloids and news outlets.

“The benefits of a celebrity disclosing their cosmetic procedures depend upon their level of star power. Lower-tier celebrities, such as reality stars, need to be in the tabloids constantly to monetize themselves. Revealing their cosmetic procedures is an easy way to remain in the news and build a rapport with their fans,” he said. “A-list celebrities…do not benefit from the same level of transparency. A-listers benefit from staying out of the tabloids and cultivating a sense of mystery.”

Read the piece.