Gerzof Richard on Deinfluencers: NBC Boston

Communication Studies senior affiliated faculty and BIGfish PR CEO David Gerzof Richard contributed to an NBC Boston piece regarding the new trend of deinfluencing, or telling people what not to purchase, on social media platforms.

According to NBC Boston, the hashtag #deinfluencing has 250 million+ views on TikTok.

A deinfluencer is in fact an influencer who is being transparent about the products they are reviewing on their social media channels to their audiences.

They’re building credibility for themselves by saying, ‘Don’t buy this, buy this instead.’ The ‘this instead’ is still they, as an influencer, telling you what to buy.

Read the piece.