Communications Studies associate professor Vincent Raynauld addressed the news of Meta recently filing a lawsuit against Voyager Labs for “data scraping” Meta’s user data, alleging their means of doing so is a breach of Meta’s terms.
The data that users produce is reused by these platforms for advertising. It’s at the core of their business models. With this lawsuit, they’re trying to protect their business model. They want to keep control of the data they have and prevent other companies from using the data.
When they see researchers or other companies scraping data, they see business opportunities go away. There is clear intent here by Meta to protect their assets. It’s a shot across the bow of marketers and researchers.