Smith on Branding Family & Friend Gatherings: NYT

Associate Vice President for Executive Education and Professor of Marketing Brent Smith shared his expertise regarding how get-togethers can be more fun and bring together community. The piece points to events like Sangria Sundays and Money Club. 

Finding more excuses to convene, even if they’re small or offbeat, can give us “a portfolio of ways to engage each other.”

Read the New York Times piece (subscription-based).