Lieb on Artists & Fan Behavior: NBC News, Something OffBeat Podcast

Marketing Communication professor and author of Gender, Branding, and the Modern Music Industry Kristin Lieb contributed to a piece about recent bad fan behavior at live concerts, in which female artists were hit by objects thrown at them.

People forget pop stars are people. Audiences think: ‘I paid for this. She needs to do what I want now.’

She also talked to NBC News about the issue, both on the Morning News, and the Nightly News (no clip immediately available):

Read the NBC News piece.

Lieb also weighed in on the issue for the Something Offbeat podcast.