Wentworth on Disney’s 100th Anniversary & Marketing Impact : New York Times
Emerson Los Angeles affiliated faculty and entertainment marketing expert John Wentworth spoke with the New York Times about Disney’s 100th anniversary celebrations taking place this year, coming at an opportune time, amidst profit losses, layoffs, and political turmoil.
It’s a unique opportunity for Disney to remind people about the breadth and depth of what it does, while reinforcing emotional connections to its characters and products. This all seems especially important right now.
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