Communications Studies associate professor Vincent Raynauld contributed to the piece “An entire generation of new voters are on TikTok, but Biden and Trump are neglecting them,” weighing in on how social media can affect a campaign. Raynauld, who researches the impact of social media on politics, says “social media has always been a major player.”
[Politicians] should definitely be on there [TikTok] because there’s a lot of politics being discussed on that platform. There’s a lot of energy, there’s a lot of excitement, and people are willing to talk about politics and spread messages based on issues and candidates. However there’s a lot of risk of being on these platforms because they could certainly lose control or see their message hijacked.