Cook on Fall TV Programming: Boston Globe

Professor and Founding Director of the Center for Comedic Arts Martie Cook tells the Globe that networks and cable channels will require out of the box thinking for the fall, as the COVID-19 pandemic halted production months back that impacts fall lineups. Cook has more than three decades of experience writing and producing television and film.

“Viewers are creatures of habit, and instinctively, we’re expecting those new programs. And since it’s been such a rough year, we crave all of the great shows we’re used to watching. We want those people back in our lives. The danger for networks is that if I’m really used to seeing my favorite show and I can’t wait for it to come back, and it doesn’t, I’m going to find my entertainment elsewhere and develop an attachment to shows that I can see on my time.”

Read the Globe article.