Gerzof Richard on #DoDamage in Boston Herald
After Red Sox manager Alex Cora talked about how he was “going to do damage” at an opening press conference, and an October run quickly became likely, the team needed a postseason slogan and quickly landed on #DoDamage.
Communications Studies senior affiliated faculty member David Gerzorf Richard talked to the Boston Herald about the hashtag’s immense 130,000+ tweets within a month, exploring how, “We tend to latch on to these things as a city and team getting behind it, it’s hard to know what’s going to catch on and what’s not.”
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