On Tuesday, April 26, Emerson is launching a 24-hour online event designed to inspire philanthropic support from the College’s global network of alumni, parents, friends, faculty, staff, and students.
Emerson’s 2016 Day of Giving follows the trend of other colleges and universities that have used the concept of a social media-driven, one-day donation drive to increase fundraising dollars for the institution.
With a goal to get 300 donors on April 26, the College is hoping that the Day of Giving will inspire more donors to make an annual gift to Emerson.
In addition to supporting critical institutional priorities such as increasing academic excellence and offering more students more financial aid, alumni giving has a tangible impact on Emerson’s competitive edge. Alumni participation is a key factor incorporated when determining national rankings, including U.S. News & World Report, as it suggests satisfaction with education.
“Emerson has one of the most connected, most passionate alumni communities around,” said Interim Vice President for Development and Alumni Relations Beth Garvin. “The more we can translate that energy into philanthropic support, the stronger the entire community will be—both on campus and beyond.”
The College is hopeful that the generosity is on full display on April 26. All are invited to visit give.emerson.edu/day2016/ to give on that day or before. The Day also encourages donors to use Facebook and Twitter to tell their networks that they gave via tweets, videos, nostalgic pictures, and posts that incorporate the hashtag #EmersonDay.
There have already been a number of gifts made in support of this initiative, many of which have come from dedicated donors.
“The strength of the Emerson name is tied to the caliber of its students and alumni,” remarked Emerson College President Lee Pelton. “This can be witnessed not only by the indelible contributions that they make to the Emerson experience, but also by their generosity in enriching that experience for today’s and tomorrow’s Emersonians.”