Israeli Consul General visits Emerson

Ido Aharoni, MA ’90, the Consul General of Israel in New York, speaks to Emerson Marketing Communication students about global branding on January 27 in the Mutchnick Campus Center. (Photo by Dan O’Brien)

The Consul General of Israel in New York, Ido Aharoni, MA ’90, spoke to undergraduate Marketing Communication students in a visit to campus on January 27.

Aharoni spoke about his job as a marketer for Israel in a talk titled “Branding Israel: Nation Branding in a Global Environment,” in the Multipurpose Room of the Max Mutchnick Campus Center.

“At the end of the day, it’s not about advocating policy guidelines, it’s about building relationships,” Aharoni said of marketing that would encourage tourism and business with a particular country in the age of social media.

It was Aharoni’s second visit to Emerson since 2012. He was featured in the Spring 2013 edition of Expression, Emerson’s alumni magazine.