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Emerson breaks ground in Los Angeles

Emerson broke ground on the College’s new facility in Los Angeles on March 8, 2012 with much fanfare. Actor and author Henry Winkler ’67 served as master of ceremonies for his alma mater, which he called “the greatest small college on the planet.”

Located at the intersection of Sunset Boulevard and Gordon Street in Hollywood, the new facility is expected to be completed by Fall 2014. The building, designed by world-renowned architect Thom Mayne, will enrich academic programming and opportunities for undergraduates and graduate and professional studies students, as well as create spaces that integrate living and learning. The building will include residence halls, classrooms, and administrative spaces, and will be LEED Gold certified for being environmentally-friendly.

Henry Winkler

Henry Winkler '67 entertained the crowd as the master of ceremonies of the Los Angeles groundbreaking ceremony.

“Today, we celebrate the first steps toward what will be an ambitious new endeavor that will further benefit our students, the fields we serve, and the City of Los Angeles itself,” President Lee Pelton said at the ceremony. “We are proud to be here [and] to put a stake in the ground—another milestone on the path to living out our highest and most noble aspirations as one of the nation’s leading institutions of higher learning.”

Pelton also emphasized Emerson’s commitment to Los Angeles and Hollywood, to be “good neighbors, effective citizens, and civic partners.” To that end, Emerson provides one full scholarship per year to a student at the Helen Bernstein High School, which is located near the site of the new facility.

Besides Pelton, speaking at the ceremony were Los Angeles Mayor Antonio Villaraigosa, Los Angeles City Councilman Eric Garcetti, Chair of the Emerson Board of Trustees Jeffrey Greenhawt ’68, Sony Pictures executive Lucia Cottone ’92, and the project architect Mayne.

officials at groundbreaking

Pictured breaking ground at Emerson College Los Angeles are (from left) Los Angeles City Councilman Eric Garcetti, Emerson President Lee Pelton, Los Angeles Mayor Antonio Villaraigosa, Emerson College President Emeritus Jackie Liebergott, Emerson alumnus Henry Winkler '67, and project architect Thom Mayne.

Garcetti told the crowd that being “put here in the birthplace of creativity is a new beacon, a new center of creativity [Emerson College]…” and called Emerson “one of the finest institutions in breeding the next generation of entertainment professionals.”

Emersonians from Boston to Los Angeles and everywhere in between also participated in the ceremony via a live video feed on Emerson’s website and on Twitter. Nearly 1,000 people tuned in.

@FischerLighting tweeted: “Watching the #EmersonLA groundbreaking live from NYC! Exciting! “

@MegLamontagne tweeted: “I wish I was still a student at @EmersonCollege so I could attend the new #EmersonLA campus! I am a proud @EmersonAlumni though!”

Others on hand for the ceremony included: Emerson President Emeritus Jacqueline Liebergott; Vice President for Academic Affairs Linda Moore; President of the Hollywood of Chamber of Commerce Leron Gubler; Bernstein High School College Counselor Rachel Livingston; President of the Los Angeles Emerson Alumni Association Chapter Mark Stewart ’77; former Vice President for Administration Robert Silverman; and a number of Trustees, alumni, students, faculty, and staff.

LA rendering

Emerson's new facility in Los Angeles will house more then 200 students and will also include classrooms and administrative space.

Emerson has had a presence in the greater Los Angles area since 1986, when the College’s Los Angeles internship program began. With more than 1,000 intern sites in film, TV, radio, new media, music, management, publicity, marketing, and public relations, the program offers a range of opportunities that will expand with the new facility. Classrooms are currently located in rented space in Burbank. A new academic advisory committee formed by President Pelton is reviewing a variety of proposals for academic programs for the facility during this spring and summer.

 

Check out what media are saying about the Emerson College Los Angeles groundbreaking »

Check out more of the online conversation from the groundbreaking below.

 

 

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  Los Angeles Groundbreaking (03/08/2012)
 
  

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1:38
reidhschmidt: 

Here comes the new #EmersonLA center. I’ll be excited to see how it turns out a few years from now! [via Twitter]

Thursday March 8, 2012 1:38 reidhschmidt
1:38
lalabeansy: 

groundbreaking day for #EmersonLA PROUD Emersonian! [via Twitter]

Thursday March 8, 2012 1:38 lalabeansy
1:40
Emerson College: 

Wendy Wheaton '89 will host a pre-show before today's groundbreaking ceremonies. That show will start momentarily.

Thursday March 8, 2012 1:40 Emerson College
1:44
Emerson College: 

Speakers at the podium will be Henry Winkler '67, Emerson Pres Pelton, Los Angeles City Councilman Eric Garcetti, Los Angeles Mayor Antonio R. Villaraigosa, plus…

Thursday March 8, 2012 1:44 Emerson College
1:44
Emerson College: 

… Chair of the Emerson Board of Trustees Jeffrey Greenhawt '68, Sony executive Lucia Cottone '92, and architect Thom Mayne.

Thursday March 8, 2012 1:44 Emerson College
1:44
[Comment From Mike Mike : ]

Very excited to see the live stream begin!

Thursday March 8, 2012 1:44 Mike
1:46
rosettamarie: 

So exciting! 😀 RT @BeaconUPDATE Getting ready for @EmersonLACenter’s historic groundbreaking #emersonla http://t.co/hggL4L1J [via Twitter]

Thursday March 8, 2012 1:46 rosettamarie
1:47
BeaconUPDATE: 

Getting ready for @EmersonLACenter’s historic groundbreaking #emersonla http://t.co/XDmPYJ7T [via Twitter]

Thursday March 8, 2012 1:47 BeaconUPDATE
1:47
[Comment From Charles Emerson Charles Emerson : ]

The live feed was suppose to start at 1:40 EST. Where is the feed?

Thursday March 8, 2012 1:47 Charles Emerson
1:49
Emerson College: 

A bit of a delay. Keep your eyes here!

Thursday March 8, 2012 1:49 Emerson College
1:49
magicofpi: 

Special #EmersonLA hats for the groundbreaking http://t.co/pRY04ltT [via Twitter]

Thursday March 8, 2012 1:49 magicofpi
1:49
[Comment From Maggie Melanson Maggie Melanson : ]

We are so anxious to see you LA!

Thursday March 8, 2012 1:49 Maggie Melanson
1:50
Emerson College: 

In the meantime, check out some of the press the #EmersonLA facility has gotten. http://www.hollywoodreporter.com/news/boston-emerson-college-la-campus-296453

Thursday March 8, 2012 1:50 Emerson College
1:52
Emerson College: 

…And more press on the #EmersonLA facility. http://www.latimes.com/business/la-
fi-emerson-20120302,0,2085438.story

Thursday March 8, 2012 1:52 Emerson College
1:53
AllieTexx: 

People at the Boston campus are in the multipurpose room eagerly awaiting the @emersoncollege groundbreaking live stream #emersonla [via Twitter]

Thursday March 8, 2012 1:53 AllieTexx
1:54
Emerson College: 

We spotted producer/actor Larry David (Curb Your Enthusiasm) on the feed.

Thursday March 8, 2012 1:54 Emerson College
1:54
[Comment From Sara Brookshire Cummings Sara Brookshire Cummings : ]
Hello from the Undergraduate Admission Staff in Boston! 🙂
Thursday March 8, 2012 1:54 
1:54
magicofpi: 

An panoramic view of the #EmersonLA construction http://t.co/qv4Dlr4a [via Twitter]

Thursday March 8, 2012 1:54 magicofpi
1:55
Mattyf29: 

About to watch the groundbreaking for the new Emerson LA Center – exciting stuff for the future of Emerson! #EmersonLA [via Twitter]

Thursday March 8, 2012 1:55 Mattyf29
1:55
magicofpi: 

President Pelton has just arrived at the #EmersonLA groundbreaking. [via Twitter]

Thursday March 8, 2012 1:55 magicofpi
2:00
Emerson College: 

That's @hwinkler4real, our own Henry Winkler '67! But audio, is sadly,missing in action. They're working on it.

Thursday March 8, 2012 2:00 Emerson College
2:01
magicofpi: 

Henry Winkler answering questions before the #EmersonLA groundbreaking http://t.co/ZgkPtfcH [via Twitter]

Thursday March 8, 2012 2:01 magicofpi
2:03
Emerson College: 

Tonight's the Emerson Film Festival! Trailer here:
http://www.youtube.com/watch?v=ekCPRMSUDbo&feature=youtu.be

 

Thursday March 8, 2012 2:03 Emerson College
2:03
[Comment From Decekaye Decekaye : ]

Very exciting! — it's a different world today than when I graduated with the class of 1953!

Thursday March 8, 2012 2:03 Decekaye
2:03
[Comment From Laurie Laurie : ]

At least they look like they're having fun. 🙂

Thursday March 8, 2012 2:03 Laurie
2:04
EmersonAlumni: 

RT @magicofpi: It’s a packed house before the #EmersonLA groundbreaking starts. http://t.co/eioTSe92 [via Twitter]

Thursday March 8, 2012 2:04 EmersonAlumni
2:04
EmersonAlumni: 

RT @magicofpi: The mayor of LA has arrived at the #EmersonLA groundbreaking. http://t.co/KgAYydZc [via Twitter]

Thursday March 8, 2012 2:04 EmersonAlumni
2:06
Emerson College: 

Architect Thom Mayne, of @Morphosis, designed @EmersonCollege's new LA facility. #EmersonLA The bldg will be 10 stories @ Sunset & Gordon.

Thursday March 8, 2012 2:06 Emerson College
2:07
Emerson College: 

Working on the audio…

Thursday March 8, 2012 2:07 Emerson College
2:08
ECdiversity: 

Watching all the wonderful people who helped make this dream a reality. #EmersonLA [via Twitter]

Thursday March 8, 2012 2:08 ECdiversity
2:08
AllieTexx: 

Silent movies are trendy you know. Didn’t you see the artist? #emersonla [via Twitter]

Thursday March 8, 2012 2:08 AllieTexx
2:10
Emerson College: 

: )

Thursday March 8, 2012 2:10 Emerson College
2:13
Emerson College: 

Audio should be up now.

Thursday March 8, 2012 2:13 Emerson College
2:13
AndrewSantiago1: 

I wonder what Larry David’s connection is to Emerson, either way it’s exciting to see him there! #EmersonLA [via Twitter]

Thursday March 8, 2012 2:13 AndrewSantiago1
2:14
[Comment From Michael Odsess 81 Michael Odsess 81 : ]

Looks like a wonderful event. Wish I could be there

Thursday March 8, 2012 2:14 Michael Odsess 81
2:14
[Comment From Carolyn Jasinski Carolyn Jasinski : ]

Emersonians are so expressive you can get a sense of the energy without words!

Thursday March 8, 2012 2:14 Carolyn Jasinski
2:14
FischerLighting: 

Watching the #EmersonLA groundbreaking live from NYC! Exciting! [via Twitter]

Thursday March 8, 2012 2:14 FischerLighting
2:14
mookie_loughran: 

I just want to give @hwinkler4real a huge hug. #emersonla#ecla [via Twitter]

Thursday March 8, 2012 2:14 mookie_loughran
2:15
EmersonAlumni: 

RT @EGraber411: I feel like I am watching the moon landing #EmersonLA [via Twitter]

Thursday March 8, 2012 2:15 EmersonAlumni
2:16
Pat_Lambert: 

RT @EmersonAlumni: And it starts! #EmersonLA #hwinkler4real [via Twitter]

Thursday March 8, 2012 2:16 Pat_Lambert
2:16
AlexCKaufman: 

“No matter where you go in the industry, you will meet someone from Emerson,” says Henry Winkler #emersonla [via Twitter]

Thursday March 8, 2012 2:16 AlexCKaufman
2:16
HaydenWright: 

@BeaconUPDATE Henry Winkler credits vision of students, alumni, and Jackie Liebergott for LA campus #EmersonLA [via Twitter]

Thursday March 8, 2012 2:16 HaydenWright
2:17
HaydenWright: 

“In our audience today are some of the most powerful minds working in the industry” producers, publicists, studio heads, actors #EmersonLA [via Twitter]

Thursday March 8, 2012 2:17 HaydenWright
2:18
HaydenWright: 

WInkler: Emerson may be the greatest small college on the planet. #EmersonLA [via Twitter]

Thursday March 8, 2012 2:18 HaydenWright
2:19
Emerson College: 

Henry Winkler is Introducing all the people on the dais. @hwinkler4real

Thursday March 8, 2012 2:19 Emerson College
2:21
ezrahorne: 

LIEBERGOTT LIEBERGOTT LIEBERGOTT!!!! #JACKIESSECRET #EMERSONLA [via Twitter]

Thursday March 8, 2012 2:21 ezrahorne
2:21
Emerson College: 

Pres. Pelton thanks Jackie Liebergott and Rob Silverman for their vision of the future of @EmersonCollege.

Thursday March 8, 2012 2:21 Emerson College
2:22
Mattyf29: 

I hope you introduce the VP (one of my bosses) the wonderful Ms. Linda Moore! Come on… #EmersonLA [via Twitter]

Thursday March 8, 2012 2:22 Mattyf29
2:22
reidhschmidt: 

Years from now, @EmersonLACenter, will alumni ever be able to go inside the center to see how nice it is? #EmersonLA #Jealous [via Twitter]

Thursday March 8, 2012 2:22 reidhschmidt
2:23
ECStudentLife: 

Multitasking @emersoncollege at its finest! In a meeting but also following #emersonla and watching the livestream! Such an exciting day!! [via Twitter]

Thursday March 8, 2012 2:23 ECStudentLife
2:25
Emerson College: 

Continued academic excellence, being great civic partners are among the goals for the new LA facility.

Thursday March 8, 2012 2:25 Emerson College
2:26
kymacdonald: 

Watching the #EmersonLA stream. It’s neat to think that this year I recruited students who’ll be able to use the new facility in the future. [via Twitter]

Thursday March 8, 2012 2:26 kymacdonald
2:27
[Comment From Mookie Loughran Mookie Loughran : ]

Promising to give back to our new LA neighborhood. Go Pelton!

Thursday March 8, 2012 2:27 Mookie Loughran
2:28
[Comment From Larissa Green Larissa Green : ]

President Lee Pelton is such a boss using the #iPad for his #EmersonLA speech.

Thursday March 8, 2012 2:28 Larissa Green
2:29
heidimoeller: 

Mayor: This is the creative capital of the world #EmersonLA [via Twitter]

Thursday March 8, 2012 2:29 heidimoeller
2:30
Emerson College: 

Mayor Villaraigosa says the new @EmersonCollege facility will be a great addition to LA.

Thursday March 8, 2012 2:30 Emerson College
2:31
Emerson College: 

The #EmersonLA buildiing will be LEED Gold certified! Go green!

Thursday March 8, 2012 2:31 Emerson College
2:31
[Comment From Carole411: Carole411: : ]

I just have to say this is awesome! #EmersonLA It's so great watching this important moment in EC history.

Thursday March 8, 2012 2:31 Carole411:
2:33
Emerson College: 

LA city councilor @EricGarcetti is at the podium.

Thursday March 8, 2012 2:33 Emerson College
2:33
HaydenWright: 

Want to watch #EmersonLA and read clever tweets by students at the same time? Watch on @BeaconUPDATE http://t.co/gFgjqEHF [via Twitter]

Thursday March 8, 2012 2:33 HaydenWright
2:34
[Comment From Emerson123 Emerson123 : ]

This is Epic

Thursday March 8, 2012 2:34 Emerson123
2:35
Emerson College: 

Emerson has 'been from' Hollywood for a long time, says LA city councilor @EricGarcetti.

Thursday March 8, 2012 2:35 Emerson College
2:35
MegLamontagne: 

I wish I was still a student at @EmersonCollege so I could attend the new #EmersonLA campus! I am a proud @EmersonAlumni though! [via Twitter]

Thursday March 8, 2012 2:35 MegLamontagne
2:36
Emerson College: 

Hollywood has 40,000 students; it's a great campus, says LA city councilor @EricGarcetti. You are now part of the 2nd Golden Age of Hollywood.

Thursday March 8, 2012 2:36 Emerson College
2:37
Emerson College: 

Emerson will continue to inspire this world for many, many years to come, says LA city councilor @EricGarcetti.

Thursday March 8, 2012 2:37 Emerson College
2:40
Emerson College: 

Chair of the @EmersonCollege Board of Trustees Jeffrey Greenhawt ’68 says 220 Emerson student interns will now go to LA per term. #EmersonLA

Thursday March 8, 2012 2:40 Emerson College
2:41
Emerson College: 

Former Pres Jackie Liebergott is getting a standing ovation for her vision for Emerson in LA. #EmersonLA Rob Silverman is also lauded.

Thursday March 8, 2012 2:41 Emerson College
2:44
[Comment From Steve (student Dad) Steve (student Dad) : ]

When will the new building be ready for students?

Thursday March 8, 2012 2:44 Steve (student Dad)
2:44
Emerson College: 

Fall 2014

Thursday March 8, 2012 2:44 Emerson College
2:45
Emerson College: 

Love it! RT @magicofpi: Henry Winkler is rocking some @EmersonCollege-purple socks. twitpic.com/8tolc7

Thursday March 8, 2012 2:45 Emerson College
2:45
AndrewSantiago1: 

I love Lucia Cottone! #EmersonLA [via Twitter]

Thursday March 8, 2012 2:45 AndrewSantiago1
2:46
Emerson College: 

Lucia Cottone ’92, a SONY exec, is thrilled to be a part of this “historic day” for @EmersonCollege.

Thursday March 8, 2012 2:46 Emerson College
2:46
K_bowes: 

RT @MegLamontagne: I wish I was still a student at @EmersonCollege so I could attend the new #EmersonLA campus! I am a proud @EmersonAlumni though! [via Twitter]

Thursday March 8, 2012 2:46 K_bowes
2:46
[Comment From Guest Guest : ]

Lucia Cottone – You are inspiring!

Thursday March 8, 2012 2:46 Guest
2:47
[Comment From emerson student emerson student : ]

[late to the podcast] have they already broke ground?

Thursday March 8, 2012 2:47 emerson student
2:47
Emerson College: 

Yes, there is a big hole in the ground.

Thursday March 8, 2012 2:47 Emerson College
2:47
BeaconUPDATE: 

Cottone: Several scholarships have been awarded to students at nearby Bernstein High School. #emersonla [via Twitter]

Thursday March 8, 2012 2:47 BeaconUPDATE
2:47
RMazie: 

Watching #EmersonLA is just making me discover more reasons to definitely do the LA program [via Twitter]

Thursday March 8, 2012 2:47 RMazie
2:48
Emerson College: 

Award-winning project architect Thom Mayne praises Rob Silverman for his ability to go from idea to reality.

Thursday March 8, 2012 2:48 Emerson College
2:50
Emerson College: 

Prospective & accepted students watching the stream 2day: Check out the Emerson Experience: Boston to L.A. event April 1 in LA! /boston-la

Thursday March 8, 2012 2:50 Emerson College
2:51
Emerson College: 

Henry Winkler addressed viewers of the live feed. #EmersonLA. He calls Emerson the greatest small college in America. #hwinkler4real

Thursday March 8, 2012 2:51 Emerson College
2:52
Emerson College: 

Emersonians are milling about on stage now that the speeches have concluded. #EmersonLA

Thursday March 8, 2012 2:52 Emerson College
2:53
AllyLevitt: 

Watching the #EmersonLA groundbreaking, loving it so much! amazing to see how the college where my dad and aunt went has developed. [via Twitter]

Thursday March 8, 2012 2:53 AllyLevitt
2:53
AllyLevitt: 

Loved seeing my Alpha/Sigma Pi Theta brother @hwinkler4real at the #EmersonLA groundbreaking! [via Twitter]

Thursday March 8, 2012 2:53 AllyLevitt
2:53
AllieTexx: 

Great job MCing @hwinkler4real very entertaining! #emersonla [via Twitter]

Thursday March 8, 2012 2:53 AllieTexx
2:54
magicofpi: 

The shovels for the ceremonial #EmersonLA groundbreaking http://t.co/h42jXRyW [via Twitter]

Thursday March 8, 2012 2:54 magicofpi
2:54
SGcomm18: 

Oh Alma Mater! http://t.co/mJpNU0PJ Emerson College breaks ground in LA#ECLA [via Twitter]

Thursday March 8, 2012 2:54 SGcomm18
2:55
Emerson College: 

Later, official silver ceremonial shovels will be broken out, and digging in dirt will ensue.

Thursday March 8, 2012 2:55 Emerson College
2:56
Emerson College: 

There's the hole that's been referred to today. #EmersonLA

Thursday March 8, 2012 2:56 Emerson College
2:58
Emerson College: 

Groundbreaking, also known as cutting, sod-cutting, turning the first sod or a sod-turning ceremony, is a traditional ceremony in many cultures.

Thursday March 8, 2012 2:58 Emerson College
2:58
[Comment From Michael Kletter 66 Michael Kletter 66 : ]

Who would have thought: Emerson in Hollywood! Just across the street where I had my first job at Screen Gems.

Thursday March 8, 2012 2:58 Michael Kletter 66
2:59
[Comment From Guest Guest : ]

i'm 37 is it too late for me to attend?

Thursday March 8, 2012 2:59 Guest
3:02
Emerson College: 

Officials from @EmersonCollege, the city of LA , and others guests are preparing for the ceremonial groundbreaking. #EmersonLA

Thursday March 8, 2012 3:02 Emerson College
3:02
AllieTexx: 

I see @JGPAYNE #emersonla [via Twitter]

Thursday March 8, 2012 3:02 AllieTexx
3:03
 

 
 
 

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