Richard on Brands, Super Bowl Ads: WBZ Radio
Senior Affiliated Faculty in Communication Studies and BIG FISH PR CEO David Richard, MA ’01, weighed in on brands, consumer behaviors, and advertising ahead of Super Bowl LX. WBZ Radio spoke to Richard about the Super Bowl as an advertising behemoth.
There’s heartfelt storytelling, and there’s humor. If you’re not doing one of those, you’re really missing the train for a Super Bowl ad.
People may not have an interest for football, but they do have an interest in celebrities and in humor. I mean, to a certain extent, with so many celebrities being in these ads, it’s almost akin to watching a red carpet.
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