Raynauld on Social Media & Edmonton Election: CBC
Communications Studies Associate Professor and political communication expert Vincent Raynauld weighs in on Edmonton, Canada’s local elections on whether social media advertising is effective in securing last minute votes.
“That is the $100,000 question. Is that social media content really getting people to go out and vote?” Raynauld said.
In the final days of the campaign it’s less about messaging and more about bonding with supporters and getting them to the polls, he said.
“People when they are about to vote, the last thing they think about is: ‘Am I comfortable voting for this person? … Do I believe in that person?’”
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