Harrison on Ethos of Credit Card Sign-Up Deals: WalletHub

Marketing Department Senior Affiliated Faculty member Randy Harrison offers his expert opinion on WalletHub about those bonuses that credit cards use to entice customers to sign-up.

Harrison was asked about whether bonus-seekers good customers for credit card companies:

That depends! One could argue that issuers could and need to re-think value, not just in terms of a sign-up bonus that promotes hopping from one card to another, but in terms of LTV and retaining customers, and frame how the value can be extended over the course of time. This is where the real action is and a critical KPI.

Read the full interview on WalletHub.