Richard on AI Actors & Publicity: NBC Boston
Communication Studies Senior Affiliated Faculty and BIGFISH PR CEO David Richard discusses the buzz around Tilly Norwood, an AI-generated actress created by company Particle6. It recently announced Xicoia, a newly created AI talent agency, will be her agency of record, drawing criticism from Hollywood.
It’s very hard to tell the difference on-screen between someone that is a real living human being and someone that is computer-generated.
I feel like this is more a publicity stunt than anything else, but it is definitely a wakeup call to the industry.
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