Lieb on Katy Perry’s Defensiveness as a Brand: Washington Post

Marketing Communication Professor and music marketing researcher Kristin Lieb spoke to the Post about musician Katy Perry, who despite much recent criticism online, is in the midst of a successful and money-making tour.

Lieb says Perry defending herself when she receives fallout for her actions is part of her brand.

“It has been the rule rather than the exception,” said Professor Lieb of Emerson College. Any celebrity can blunder into a cultural blind spot, she said, but it’s up to them to compensate for it and do better. “I think she’s been less than stellar with that.”

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