Mercuri on Cracker Barrel Uproar: Quartz
Communication Studies Executive-in-Residence Kevin Mercuri talked to Quartz about the controversy surrounding Cracker Barrel’s new logo, and why reverting back to the old logo was a matter of pragmatism for the restaurant chain.
“The Cracker Barrel matter dealt with more than aesthetics; no one has ever boycotted a product or service because of a logo change,” said Kevin Mercuri, an executive in residence at Emerson College who teaches a class on public relations and crisis communications. “The pivot back to the old logo represented an altogether new fear among American executives: to keep their company or organization off of President Trump’s radar. It’s neither a good move nor a bad move; it’s a prudent move, given the zeitgeist.”
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