Mercuri on Takeaways from Trump, Zelensky Meeting: Forbes
Communication Studies Executive in Residence & PR expert Kevin Mercuri shared communications tips after the contentious Trump-Zelensky White House meeting on February 28.
Never enter into a high-stakes meeting without first understanding who will be on the other side of the table. Audience analysis is the key to effective communication. Had Zelenky’s team understood that he was entering a vipers’ pit of anti-Ukrainian viewpoints, he would have prepared remarks to counter Trump and Vance’s verbal assault.
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