Raynauld on Celebrity Endorsements & Presidential Election: La Presse

Communication Studies associate professor Vincent Raynauld shared with Canadian publication La Presse that too many Democratic endorsements of Kamala Harris did not play to her advantage, and Donald Trump’s few proved more effective.

The Republicans were much more effective in their strategy. They put forward only a few well-known figures who supported them, like Elon Musk or Joe Rogan. All of these people had in common that they were very popular with young men.

Their message had the merit of being clear. It was on this group that Trump’s entire campaign was based.

The piece, published in French, can be read in English through Google translate.