Stuehler on Google Search: WalletHub

Marketing Communication affiliated faculty Amy Stuehler weighs in on Google search results, which she says is updated continuously, and with AI, provides more targeted information.

Google results, by the nature of search engine algorithms, will always favor the highest bid search keywords, which in turn favors those who can afford to bid the highest on keywords. Hence big brands with their larger budgets can out bid those who cannot afford to bid above their competitors.

Read the WalletHub piece.