Lieb on Chappell Roan’s Appeal: Washington Post

Marketing Communication professor and music marketing researcher Kristin Lieb weighs in on the rise to stardom of singer Chappell Roan, whose latest album “The Rise and Fall of a Midwest Princess” continues to grow in popularity.

Regarding Roan’s show in Boston in April:

[It is] a performance journey that is something like drag and something like a concert and something like a singalong.

If you’re there for Olivia Rodrigo and you got there early, you’re seeing someone who is very similar, and she’s a great performer. And performance is really what converts people with her. … Seeing her makes you want to know more about her.

Read The Washington Post piece.