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Richard on Influencers & Brands: WBZ

Senior affiliated faculty David Richard spoke about brands and marketing in relation to a WBZ piece about kids promoting skin care products on social media, which could be harmful to their health.

With influencers, a consumer can go from not being aware of a product, to suddenly being aware of a product, to buying a product within minutes. That is an amazing marketing channel for these brands.

Watch the segment.

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