Mills Analyzes Super Bowl Advertising for Boston 25

Marketing Communication Senior Executive-in-Residence Walter Mills gives a preview of the business side of the coveted commercial spots for Super Bowl LVII on Sunday, February 12, speaking with Boston 25 co-anchor and alum Gene Lavanchy ’86.

Millions of dollars are spent for 30-second spots, and Mills says yes, they are worth it.

The Super Bowl reaches more consumers at one time than any other vehicle; period. Still.

Mills mentions companies utilizing celebrities for their ads (most), which this year includes General Motors and Will Ferrell, Hellmann’s Mayonnaise and Jon Hamm, Brie Larson, and Pete Davidson, and Dunkin’ Donuts and Boston’s own Ben Affleck, among others.

Watch the segment.