New Marketing MA Offers More Flexibility

The MA in Digital Marketing and Data Analytics (DMDA) program has transformed into the MA in Marketing (MAM) program, a fully online program that allows students to specialize in one of three areas: Social Media & Digital Public Relations, Marketing Analytics, and Content Strategy.

The program can be completed in 15 months.

“An online master’s that is accredited with a curriculum structure that allows for strong fundamental skills and a focused professional specialization is quite unique,” said program director Serei Eng, assistant professor of Marketing Communication.

The original DMDA program consisted of eight courses, all of which were required for all students, Eng said. The new MAM program condenses those courses, and allows students to better tailor the program to their professional interests and opportunities, she said.

MAM students will take five core courses and three courses in their chosen specialty. Each specialty – Content Strategy, Marketing Analytics, and Social Media & Digital PR – as well as the five core courses in Digital Marketing is also offered as a standalone graduate certificate.

All students, regardless of focus, learn creative storytelling, data-driven strategy, campaign development, and how to use technological tools.

“All offerings illuminate the strength in marketing and communication in a digital era,” Eng said.

Students will be prepared for jobs including, but not limited to: content manager, content strategist, digital communication specialist/manager, digital marketing operations specialist/manager, social media specialist/manager, SEO specialist, and market analyst, she said.