Communications Studies associate professor Vincent Raynauld co-wrote an op-ed for the Institute for Research on Public Policy’s Policy Options website titled, “The key role of political parties’ digital strategies in the federal election” regarding Canada’s upcoming federal election.
Among the topics Raynauld analyzes include the future of digital politics and COVID-19 during this election season.
The election campaign will most likely lead to the intensification and diversification of politicians’ digital politicking activities. More importantly, it could be a source of innovation in political communications and engagement practices in Canada, whether it is in terms of content, aesthetics, tone and message delivery strategies, or in the choice of modes of interaction with members of the electorate.
Read the piece (also available in French).