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Gerzof Richard on Wayfair Trafficking Claims: Boston 25

Senior Affiliated Faculty and BIGFishPR CEO David Gerzof Richard discusses the Wayfair child trafficking claims and influence of social media with Boston 25. On June 14, multiple social media outlets became overrun with allegations the company was trafficking children through high-priced cabinets. Richard, a PR expert, explains how powerful a tool social media can be.

Before you know it, you have an individual who has not gone to journalism school, who has no experience in politics or as a celebrity for that matter, basically coming up with ideas and throwing them on the internet and having those ideas actually take root.

View the segment or read the text on Boston 25.

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