Full Metal Branding: Live Author Talk with Doug Quintal

What do Taylor Swift, Metallica, and Slipknot all have in common? Rabid fanbases who would go to the ends of the earth just for the opportunity to experience a deeper connection to them. What if there were a way to apply the approaches used by many heavy metal artists to brands?

Marketing Communication Senior Executive-in-Residence Doug Quintal explored these questions and more in his 2023 book, Heavy Metal Branding: How Heavy Metal Can Make Us Better Marketers, Brand Strategists, and Entrepreneurs. Join Quintal, students, and faculty for a discussion around what we can learn from his decades of observations.