Lieb on Celebrities & Endorsing Politicians: USA Today
Marketing Communication professor and music marketing researcher Kristin Lieb shares insight on pop starts, branding, and why fans expect (or want) them to endorse a political candidate.
Orientation Leaders Welcome Class of 2028: WCVB
Local news station WCVB aired a clip of enthusiastic College Orientation Leaders welcoming first-year students to campus, as classes started today.
Raynauld on Increase of Pro-Trump Fake Social Media Profiles
Faculty Vincent Raynauld discussed the rise of pro-Trump fake social media profiles ahead of the U.S. November election with Le Canal Nouvelles (LCN), a French Canadian outlet based in Montreal.
New York Times Highlights Creighton ’01 of ‘Only Murders in the Building’
Performing Arts alum Michael Cyril Creighton ’01 is featured in Season 4 of Hulu’s ‘Only Murders in the Building’, which debuts this week.
New England Journal of Medicine Publishes Engagement Lab Case Study
One of the College’s Engagement Lab initiatives, Transforming Narratives of Gun Violence (TNGV), is a case study in August’s publication of The New England Journal of Medicine.
Boston Globe Shines Spotlight on Marylee Fairbanks ’88, ‘The Outsiders’ Co-Producer
Alum and MA resident Marylee Fairbanks ’88 is the co-producer of two Tony Award-winning shows, “The Outsiders,” and “Kimberly Akimbo,” and co-host of the popular podcast Stages.
Mercuri on Celebrities & News Strategy: Fox News Digital
Communications Studies affiliated faculty and PR expert Kevin Mercuri weighs in to Fox News Digital about stars being strategic about whether or not to disclose their body augmentations to tabloids and news outlets.
Stuehler on Google Search: WalletHub
Marketing Communication affiliated faculty Amy Stuehler weighs in on Google search results, which she says is updated continuously, and with AI, provides more targeted information.
Richard on Social Media as a News Source: Boston Herald
Communications Studies senior affiliated faculty and BIG FISH PR CEO David Richard spoke about the non-legitimacy of social media for news.
Lieb on Chappell Roan’s Appeal: Washington Post
Faculty Kristin Lieb weighs in on the rise to stardom of signer Chappell Roan, whose latest album “The Rise and Fall of a Midwest Princess” continues to grow in popularity.