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Do Commercial Depictions of Interracial Families Send a Wrong Message asks House: The Hill

Journalism associate professor Roger House writes for The Hill about the recent commercials that show a family led by a white man and a Black woman. The commercials intent is to sell products, but they can also trigger painful memories of historical experiences, says House.

Such commercials can become instruments for destructive role modeling in the Black mind. They can codify a new symbol of white male dominance under the pretense of diversity — especially when the reality of interracial marriage is that Black men and white women far outnumber the scenes promoted in the commercials.

Read House’s opinion piece on The Hill.

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