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E3 Student Entrepreneurs Prove Creative, Resilient

Started in 2005, the E3 minor in Emerson’s School of Communication (SOC) is a yearlong immersive program designed to teach students from all majors how to build and launch their own business ventures. Directed by Lu Ann Reeb, Senior Executive-in-Residence in Marketing Communication, this year’s E3 class went remote along with the rest of the college in March due to the COVID-19 crisis. , leaving Reeb to instruct students both one-on-one and as a group across five time zones and four countries — including China, India, Costa Rica and the U.S.