Announcement

A new Emerson College e-Poll of Texas likely voters has Senator Ted Cruz (Inc.-R) at 47% and Representative Beto O’Rourke (D) at 42%, 8% of voters were undecided. In the Governor race, Greg Abbott (Inc.-R) leads Lupe Valdez (D) 53% to 33% with 11% undecided. The e-Poll was conducted Oct 1-5, of likely voters, n=500, +/-4.5%.

O’Rourke is the more favorable of the two senatorial candidates with a 50% favorable and 38% unfavorable; Cruz has a 48% favorable and 44% unfavorable opinion. President Trump remains a polarizing figure in the state, with voters split evenly at 47% favorable/ 47% unfavorable.

The confirmation of Brett Kavanaugh to the Supreme Court could be a factor for Cruz as 46% support the confirmation and 41% are opposed - the same 5 point difference as Cruz’s lead in the senate race. The poll was conducted prior to the final confirmation vote.

Methodology

The Texas Emerson College e-Poll was conducted October 1-5, 2018 under the Supervision of Assistant Professor Spencer Kimball. The sample consisted of registered voters who said they were very likely to vote, n=500, with a Credibility Interval (CI) similar to a poll’s margin of error (MOE) of +/- 4.5 percentage points. The data was weighted by ethnicity, party affiliation, mode, 2016 presidential model, and congressional district/region. It is important to remember that subsets carry with them higher margins of error, as the sample size is reduced. Data was collected using both an Interactive Voice Response (IVR) system of landlines and an online panel provided by SSI.
Emerson College Polling Weekly is the official podcast for the Emerson College poll.


About the College

Based in Boston, Massachusetts, opposite the historic Boston Common and in the heart of the city’s Theatre District, Emerson College educates individuals who will solve problems and change the world through engaged leadership in communication and the arts, a mission informed by liberal learning. The College has 3,780 undergraduates and 670 graduate students from across the United States and 50 countries. Supported by state-of-the-art facilities and a renowned faculty, students participate in more than 90 student organizations and performance groups. Emerson is known for its experiential learning programs in Los Angeles, Washington, DC, the Netherlands, London, China, and the Czech Republic as well as its new Global Portals, with the first opening last fall in Paris. The College has an active network of 51,000 alumni who hold leadership positions in communication and the arts. For more information, visit Emerson.edu.